What?

Alborz Fallah is the founder of the Australian car aficionado blog CarAdvice.com.au. He started the site working part-time in early 2006 and has now built a business estimated to be worth $5,000,000.  He now has partnered with a large company, and has a team of writers working on content. Alborz still keeps some of the test drives of new cars to himself, but it has turned into a pretty hands-off company.

How much money does he make?

He says he makes:

$20 grand a month, but that’s just for the advertising.
We get other sponsors and things and other stuff like that. Google is still running
on the site which gives us another couple of grand a month,

His primary income now seems to come from an advertising network which pays for unique browses, not pageviews. Alborz indicated that this is worth about 10 cents per unique browse, with an average of 16,000 unique browses a day ($1600 per day).

Key lessons to Learn.

He started out with several different blogs to test which would be most profitable. His passion for cars had him writing a minimum of two articles a day for the car site, caradvice.com.au, while working only occassionally on the other sites. Unsurprisingly, the car site took off.

He was reluctant to put Google Adsense on his sites in the beginning because he didn’t want to interfere with the user experience. However, with the urging of Yaro Starak of BlogMastermind, he tested some Adsense and immediately started making about $15 per day. It just started getting bigger and better from there.

His team of writers, creates original articles and rushes to beat the larger industry magazines and new sources to the latest car information. It is not just copy and paste work, they are passionate about cars and right honest opinions that readers really appreciate.

He was careful to create titles for the articles and car reviews that users were likely to search for. In the car industry, this meant the car model and year. This has enabled his blog to get top search ranking on many search terms. This is a key idea that is still not understand buy traditional magazines and other larger industry competitors. Alborz says, “the old media still has got very little clue as to how the internet really works”.

Plans for the future.

CarAdvice.com.au is embracing video and has plans to show video clips of all the cars they test drive. They are going to put all the clips on YouTube.

The source of this article is an interview by Yaro Starok of Entrepreneurs-Journey.com. If you are interested in making money blogging, this is a great site to read. Be sure to download his free Blog Profits Blueprint ebook.

Tags: blog, blogger, blogging, CarAdvice.com.au, yaro starok

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